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The Power of Personal Branding

September 15, 2021 @ 12:00 pm

Imagine never having to “sell” in your business. 

What if instead of outbound prospecting, your phone rang, emails came into your inbox, and people contacted you to do business with them? That is the power of having a strong personal brand.  When you have a powerful reputation customers flock to you, those around you are loyal to you, and your brand has enough trust to withstand scrutiny and setbacks.

But, if you have a weak reputation, then it’s hard to stand out from the crowd, you’ll struggle to attract and keep great people and even the smallest hint or suggestion of a mistake can bring you or your business crashing down. The real brand of any business is simply the sum of the reputations of the people inside that business. 

Yet most people and most companies have virtually no strategy, intention or process to shape their personal reputation. Because of that they lose relationships, they lose revenue and they lose trust with the general population. 

It doesn’t have to be that way!

Elle Petrillo and the team at Brand Builders Group, have studied, researched and developed what they call “The Reputation Formula.” Elle can share with you a seemingly simple but powerful step by step process to give you the kind of indestructible reputation that will make you and your company legendary.

Free

SBDC KY