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Fundamentals of Building Better Product: Innovatemap Interactive workshop
May 11 @ 3:00 pm - 5:00 pmFree
A better product is marketable, valuable, and useable – buyers want it, it solves problems, and users adopt it. Today’s consumer has expectations around the products they use. User experience has gone from being a nice-to-have to being table stakes. Product management has become a must-have for learning user requirements and using those and business goals to drive prioritization in building the right product. Product marketing is a discipline that few companies have built into their organizations but is non-negotiable in taking a product to either an internal organization or an external market.